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Program Outline


YEAR 1

▪ MAR 3023 Basic Marketing (3) BA MKT

Junior standing. Survey of the marketing of goods and services within the economy. Attention is paid to the impact of marketing on other functional areas of business as well as society.

MAR 4453 Business-to-Business Marketing (3) BA MKT

PR: MAR 3023. This course is a concentrated study of the marketing of goods and services to the industrial, institutional and other businesses. The course analyzes the characteristics of the markets and channels of distribution used in business-to-business marketing. Also covered are sales, management, research and promotional practices, as well as marketing policies and strategies associated with business-to-business marketing.

MAR 3823 Marketing Management (3) BA MKT

PR: MAR 3023. An applications oriented study of the marketing function at an intermediate level. Emphasis upon techniques for analysis and problem-solving. Builds upon the principles and concepts learned in MAR 3023, and provides a strong foundation for the remaining courses in the marketing curriculum.

QMB 3200 Business And Economic Statistics II (3) BA QMB

PR: MAC 2230 or MAC 2233, QMB 2100. Simple linear regression and correlation; multiple regression and model building; forecasting models; analysis of variance; chi-square tests; non parametric methods.

MAR 4156 International Marketing (3) BA MKT

PR: MAR 3023. A study of procedures and problems associated with establishing marketing operations in foreign countries. Includes the institutions, principles and methods involved in the solution of these business problems as well as the effects of national differences on business practices and buyer behavior.

ISM 3011 Information Systems in Organizations (3) BA QMB

PR: CGS 2100 or equivalent. May not be counted toward major requirements in MIS. An introduction to the language, concepts, structures and processes involved in the management of information systems including fundamentals of computer-based technology and the use of business-based software for support of managerial decisions. s by a firm. Includes the management of the asset and liability structure of the firm under certain and risky situations. The financial decision process will include and recognize the international as well as domestic aspects of financial management.

MAR 3613 Marketing Research (3) BA MKT

PR: QMB 2100, MAR 3023. A study of research methods and techniques applicable to problem solving in marketing. Attention is also given to defining information needs, determining the value of information, interpreting and reporting information for use in marketing decision making.  

CHRISTMAS VACATION

ISM 4382 Global Information Systems

PR: ISM 3011. This course focuses on the role of information technology in global business organizations and the challenges in building information systems to enable global operations.

ECO 3703 International Economics MW (3) BA ECN

PR:  ECO 2013 and ECO 2023 with a grade of “C” or better. Role of international trade in the U.S. economy. Gains from trade, balance of payments, exchange rate determination, balance of payments stability, and international commercial policy.

MAR 4933 Internship/Vacation
 

YEAR 2

ACG 2071 Principles of Managerial Accounting (3) BA ACC

PR: ACG 2021. A study of the accountant's role in assisting management in the planning and controlling of business activities.

FIN 3403 Principles of Finance (3) BA FIN

PR: ACG 2071 or CI; ECO 2013 and ECO 2023. Study of the processes, decisions structures, and institutional arrangements concerned with the use and acquisition of fund

FIN 3604 International Finance (3) BA FIN

PR: FIN 3403 or CI. Study of factors affecting international business, assessment of risks, international managerial finance, institutions and instruments of international business finance.

BUL 3320 Law And Business I (3) BA GBA

This course covers the nature of legal and societal institutions and environments, and major aspects of public, private, UCC and related business law.

Literature and Writing

ECS 3013 Economic Development (3) BA ECN

PR: ECO 2013 and ECO 2023 or CI. Economic development in emerging nations.

MAN 3025 Principles of Management (3) BA MAN

PR: Junior standing. Examines intrapersonal, interpersonal, group/team, organizational, and environmental (both stakeholder and societal) factors influencing the management task.

CHRISTMAS VACATION

MAN 3240 Organizational Behavior Analysis - (3) BA MAN
PR: MAN 3025. The course covers research literature relevant to organizational functioning including behavioral effects of power and authority, formal organization, structural variation, leadership, motivation, and communication.

MAN 4600 International Management (3) BA MAN

PR: MAN 3025, Senior Standing or CI. A study of the role and importance of the international/multinational firms in the global environment. Impact of the political, regulatory, and economic dimensions will be considered from the manager's perspective.

GEB 4890 Strategic Management and Decision Making MW (3) BA GBA

PR: Senior standing and FIN 3403, MAN 3025, MAR 3023. The course is intended to provide a unifying, integrating, and coordinating opportunity to tie together concepts, principles, and skills learned separately in other, more specialized courses in Business Administration.

MAR 4933 Internship/Vacation

 
 



 



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Broward College University of South Florida Western Michigan University University of Minnesota University at Buffalo, The State University of New York United States Education Information Center, a division of Center for American Education



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